Specialisation stream
Marketing
Consumer behaviour, brand management, sales, digital marketing, market research.
What it is good for
The broadest stream, and the one where what you have done matters most relative to what you studied.
How to compare it between universities
The core papers will be near-identical wherever you go. Compare programmes on this part: how many specialisation papers there are, what they are called, and when the syllabus was last revised.
An autonomous institute usually revises faster than a university, because it controls its own curriculum rather than routing changes through a board of studies.
A caution on the newest streams
Analytics and systems date fastest. A five-year-old analytics syllabus is a genuinely different product from a current one, and the difference will not be visible in the brochure.